I ordered this band for my apple watch and I love it! It fits great and is exactly as pictured. My only issue is it seam like it doesn't fit correctly, the part where you slide the ends in pulls out as if its about to rip out.. but never has. Other than that small issue I like it :)Great quality material and nice bright colors. Very comfy. I've had it for a few months and it is getting a bit loose and stretched out from daily wear, but that's my only complaint. Definitely worth the money.The band for sure has no chance of it falling off. It’s definitely a sturdy band. My issue with the bands that originally come with the watch is that they’re uncomfortable and move around my wrist. This is comforting, pretty, and secure. They have different sizes as well which is amazing because my wrists are almost to small for most but somehow this one fits amazing. The colors are also just as vibrant in real lifeThis band is super comfortable. It fits great and slides right on. It’s stretchy without being too tight on your wrist (which was my main concern.) I received so many compliments wearing this band. After wearing it all summer, including in the pool and in the ocean, it did stretch a bit and fade. However, I love it so much I bought a new one. You can see the difference in the photo between my old one and the new one. Highly recommend if you want a comfy band that doesn’t feel gross on your wrist when you sweat or swim, or even just for everyday use.My elderly Mom fell and broke her wrist. Luckily she had her apple watch on when it happened because it called me and EMS immediately. She's fine but unable to put her original watch on with only one hand. The watch saved her from trying to crawl to her house phone or scream at the phone until Siri heard her to call us. The band was exactly what she needed.I’ve gotten several compliments on this band and it’s very comfortable. After several months of wearing it for everything, I’ve tried to clean it & it looks a little better but definitely not as bright as it was. So probably need to order another soon.Super cute and comfy band. My only complaint is it fades if you get wet.Strap is very much like the ones at the Apple store but much much less costly. I’ve purchased 3 and they are good quality. No need to look further as these are great.