This band fits true to the size specifications given. Thus far it has been comfortable, fits well, and has not stretched out of shape. I also ordered another band from a different brand/seller (I liked the color), but it did not fit within the measurement specifications and was more expensive. Thus, I have ordered another of the original band.The material and form are very similar to the official apple ones. The apple ones might be a little softer out of the box but these have softened up over time. I think I would have gone a size down though as the one that I measured with the guide was loose from the first time I wore them, but I won’t reflect that in the score, I’ll just order a size smaller for the refresh.Fit snug on my wrist. It did loosen after a couple of days but not as comfortable on me.I just went from an Apple Watch 3 to an 8 and I absolutely hate the new rubber band. It grabs my skin and just doesn’t feel right. This band fits perfectly on my wrist. It doesn’t feel like it’s going to stretch out with each use. It’s also pretty. Love it!I got the smoky violet and love the color. My wrist measures 6 inches, which for a 41 mm watch called for a medium, but I ordered the small and it is just right now, not tight. I wanted something that would slip on with no catches. The elastic ones I have ordered, the adjustment sizer slips.Much better value than Apple brand. The color is not exactly the same, and the band stretches a bit with use. Will likely buy again, one size smaller. The fit from the band to the watch is great.Quality is great, just a tad long… if it came in XS I would have bought that. Maybe I’ll wash it, try to shrink… I really do like the band qualityIn case you’re wondering about the fit… if you think you’re a certain size, order the size smaller. I’m a semi big dude and the medium was too big for me. Ended up buying a small and even after it stretches is should fit good. Going to wash the medium I have and dry it in the dryer on high heat to try and shrink. Best of luck