This is the only of the many, many, many knockoffs on Amazon of the braided loop Apple Watch band and this is the only bran that even bothers to get it right by flaring the material a bit at the watch-connection point.I know, I know. *Most of the pictures* for the others will show that their band flares just like the Apple ones, but if you look at enough of them (or order several, like I did), you will notice that those photos are cheap photshop re-colors of the official product and are not the same as what ships. Beware of the fake reviews saying they're great, though you might look through and find the ones with accurate photos to show you what you're getting.So, if you're looking for the flare in the braids, this is the only brand on Amazon that has it.Why four stars? Well, unfortunately, the size was a bit off for me. I'm a 5 in the Apple brand (verging on a six if I wanted something slightly looser), but this Small was just slightly too small for me and was probably more like a 4.5. I'd give five stars if the sizes were more consisten/varied.It’s an ok band. Just a little tight on me. Thought after wearing it for a bit that it would stretch but so far it doesn’t seem to be. Still like it though. 4 star’s because of the fit.This is the most comfortable band for an Apple Watch. I don’t particularly care for the bulk of the watch, but I enjoy the features thereof and this band assists in maintaining perfect placement.I had previously purchased a small leather band but it didn’t keep the watch in place.This is what you need!I measured my wrist and ordered the correct size and it is too large. As far as the watch band, it looks great and seems to be good quality.Love this band had it for a few months and it’s still holding up great!Nice, looks very close to real a lot like apples but the large is a apple size 9 if you bigger don’t get. Smaller you golden.My fave watch band! Easy on—easy off! Solid color coordinates with most of my wardrobe! Will be seeking other solid colors because it is so easy to switch out.Amazing Apple Watch band. The quality of this band rival’s Apple’s own official band. This one fit perfectly and the colors are incredible. Highly recommended!